AAM2104 AIRLINE & AIRPORT MARKETING

Created by

Hafiz Syafiq Ab Manan

1 Enrolled

    • (0 Reviews)

English

Last updated

Sun, 12-Apr-2026

Course description

This module introduces marketing at an holistic, systematic level examining how airline and airport operators apply the principles of marketing, including the 7P’s of service marketing (Product, Price, Place, Promotion, Physical Evidence, People, Process), to purposefully and profitably identify, anticipate and satisfy customer requirements.

What will i learn?

Requirements

Hafiz Syafiq Ab Manan

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$0

Lectures

0

Skill level

Beginner

Expiry period

Lifetime
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