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Airport Retailing

Airport Retailing

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Airport retailing is about knowledge on how to manage the retail shops in airports. It involves contribution of retailing, retail cost, visual merchandising aspect, safety and security of retail store, managing stock and point of sales system.

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Has discount
Expiry period Lifetime
Made in English
Last updated at Sun Jul 2025
Level
Intermediate
Total lectures 11
Total quizzes 11
Total duration 00:00:00 Hours
Total enrolment 21
Number of reviews 0
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Short description Airport retailing is about knowledge on how to manage the retail shops in airports. It involves contribution of retailing, retail cost, visual merchandising aspect, safety and security of retail store, managing stock and point of sales system.
Outcomes
  • Explain the definition of retailing and able to understand on how to start a business at airport (C2, PLO2).
  • Identify and discuss the importance, types and components of visual merchandising presentation in airport retail business (C2, PLO2).
  • Apply the right pricing strategies to the business and able to set the right price for the products (C3, PLO2).
  • Explain and choose effective promotional techniques in promoting the products and services provided besides provide the ideas to create a creative and good ambience for the retail store at the airport (C2, PLO2).
Requirements